Item view 1-78239514

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Header Card Description: Juhannusjakson kuulijakysymyksissä Olli ja Mitja tarttuvat musiikkimaailman kuluneimpiin markkinointikikkoihin: miksi jokainen bändi on aina “kovassa nosteessa”, “kuumin uusi nimi” tai vähintään “80 prosenttia sold out”? Kaksikko ruotii promokielen kliseitä, liioittelun kulttuuria ja sitä, miksi rehellisyys voisi olla paras markkinointikikka. Lisäksi puhutaan treenaamisesta, lahjakkuusmyytistä ja siitä, miksi rutiini ei synny taikavoimilla vaan aivan järjettömällä tuntimäärällä. 8 controls, 7 labels Card JSON { "controls": [ { "destination": { "type": "series", "uri": "yleareena://items/1-71850923" }, "icon": { "id": "chevron-left", "version": "1750676272" }, "style": { "iconPosition": "left", "variant": "tertiary" }, "tag": "series", "title": "Herman & Toivonen", "type": "navigator" }, { "audience": { "authenticated": false }, "destination": { "authentication": [ "yle-api" ], "uri": "https://areena.api-test.yle.fi/v1/ui/controls/play/1-78239514?language=fi&v=10&client=yle-areena-web" }, "tag": "play", "type": "reference" }, { "audience": { "authenticated": true }, "destination": { "authentication": [ "yle-api" ], "uri": "https://areena.api-test.yle.fi/v1/ui/controls/play/1-78239514?language=fi&v=10&client=yle-areena-web" }, "tag": "play", "type": "reference" }, { "analytics": {}, "destination": { "type": "program", "uri": "yleareena://items/1-78239514" }, "functionality": { "id": "queue" }, "tag": "queue", "type": "activator" }, { "analytics": {}, "destination": { "type": "program", "uri": "yleareena://items/1-78239514" }, "functionality": { "id": "share" }, "icon": { "id": "share", "version": "1750676272" }, "style": { "iconPosition": "left", "variant": "tertiary" }, "title": "Jaa ohjelma", "type": "activator" }, { "analytics": {}, "audience": { "authenticated": false }, "backgroundColor": "#00000000", "functionality": { "id": "login" }, "icon": { "id": "icon-favorite-off", "version": "1750676272" }, "style": { "iconPosition": "left", "variant": "tertiary" }, "title": "Lisää omalle listalle", "type": "activator" }, { "audience": { "authenticated": true }, "destination": { "authentication": [ "yle-api" ], "uri": "https://areena.api-test.yle.fi/v1/ui/controls/favorites/1-71850923?language=fi&v=10&client=yle-areena-web" }, "type": "reference" }, { "destination": { "uri": "https://yleawsaudioipv4test.akamaized.net/mediaredirect/78-17da9ca203af48c3bdc6b92aec0e17f9.mp3" }, "icon": { "id": "icon-download", "version": "1750676272" }, "tag": "downloadLink", "title": "Lataa tiedosto", "type": "navigator" } ], "description": "Juhannusjakson kuulijakysymyksissä Olli ja Mitja tarttuvat musiikkimaailman kuluneimpiin markkinointikikkoihin: miksi jokainen bändi on aina “kovassa nosteessa”, “kuumin uusi nimi” tai vähintään “80 prosenttia sold out”? Kaksikko ruotii promokielen kliseitä, liioittelun kulttuuria ja sitä, miksi rehellisyys voisi olla paras markkinointikikka. Lisäksi puhutaan treenaamisesta, lahjakkuusmyytistä ja siitä, miksi rutiini ei synny taikavoimilla vaan aivan järjettömällä tuntimäärällä. \n", "labels": [ { "formatted": "34 min", "priority": 0, "raw": "PT2057S", "rawType": "duration", "type": "duration" }, { "formatted": "julkaistu\nto 18.6.2026", "priority": 1, "raw": "2026-06-18T18:00:00+03:00", "rawType": "date", "type": "generic" }, { "formatted": "Ääniraidat: suomi stereo", "priority": 2, "type": "generic" }, { "formatted": "Kuunneltavissa ulkomailla", "priority": 2, "type": "generic" }, { "priority": 2, "raw": "world", "type": "region" }, { "priority": 2, "raw": "audio", "type": "mediaType" }, { "raw": "1-78239514", "type": "itemId" } ], "presentation": "onDemandCard", "type": "card" }
Tabs Tab 1 of 1 List Kuuntele myös, 20 cards Card Uuden musiikin X: Sonny Kylä-Liuhala Description: Maanantain koko lähetys Pointer: 1-78139368 (program) 2 controls, 5 labels Card JSON { "controls": [ { "destination": { "authentication": [ "yle-api" ], "type": "player", "uri": "https://areena.api-test.yle.fi/v1/ui/players/1-78139368.json?language=fi&v=10&client=yle-areena-web" }, "icon": { "id": "icon-play", "version": "1750676272" }, "tag": "play", "type": "navigator" }, { "analytics": {}, "destination": { "type": "program", "uri": "yleareena://items/1-78139368" }, "functionality": { "id": "queue" }, "tag": "queue", "type": "activator" } ], "description": "Maanantain koko lähetys", "image": { "id": "ylex", "version": "1750676272" }, "labels": [ { "formatted": "4 h 0 min", "raw": "PT14404S", "rawType": "duration", "type": "generic" }, { "formatted": "pe 19.6.2026", "type": "generic" }, { "pointer": { "uri": "yleareena://items/1-78139368" }, "raw": "PT14404S", "rawType": "duration", 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turpaan heti\" – Olli ja Mitja ottavat kuulijakysymykset käsittelyyn", "image": { "id": "yle-areena", "version": "1750676272" }, "labels": [ { "formatted": "39 min", "raw": "PT2345S", "rawType": "duration", "type": "generic" }, { "formatted": "su 21.6.2026", "type": "generic" }, { "pointer": { "uri": "yleareena://items/1-78239516" }, "raw": "PT2345S", "rawType": "duration", "type": "progress" }, { "raw": "1-78239516", "type": "itemId" } ], "pointer": { "type": "program", "uri": "yleareena://items/1-78239516" }, "presentation": "onDemandCard", "title": "Herman & Toivonen", "type": "card" } Card X3M Morgon Description: Inkompetenskompensationskompetens Pointer: 1-78137585 (program) 2 controls, 5 labels Card JSON { "controls": [ { "destination": { "authentication": [ "yle-api" ], "type": "player", "uri": "https://areena.api-test.yle.fi/v1/ui/players/1-78137585.json?language=fi&v=10&client=yle-areena-web" }, "icon": { "id": "icon-play", "version": "1750676272" }, "tag": "play", "type": 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Title "Olin itse kymmenen vuotta hurjassa nousukiidossa!" – Olli ja Mitja vastaavat kuulijakysymyksiin
Type view